Your Perfect Website Starts Here

Lightening fast and beautifully bespoke, coded with love.

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Web Design

Web Design Cardiff

Hello - I'm a freelance web designer and web developer working nationwide from the Cardiff Bay area.
I take on all kinds of clients from small start-ups to large corporates what ever your budget.

I have over a decade of experience working in all areas of web design,
you can read more about my developer skills here.

Fully Responsive

Designing your website to work seamlessly on any sized device from smartphones and tablets to laptops and desktops will be a priority. Roughly half of your website's traffic will be on mobile devices, sometimes more in some niches. Typically I take a mobile first approach to design to ensure your website scales and transitions to any device.

Beautifully Bespoke

Your website will be designed around your brand and target market. Unlike some agencies I don't resell cheap prebuilt templates. This means your site can be customized to your hearts content, perform and run smoothly.

Lightening Fast & Google Friendly

There's more to designing a website than making it look pretty, every single design decision will be made with SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation) in mind.

Speed is one of the biggest factors in which both search engines and customers rate your site. The code behind your site will be clean, well written, fast and use only the best web standard practices.


I have a decade of experience developing e-commerce sites either from scratch or on popular platforms such as Magento, PrestaShop or WooCommerce.

Content Management (CMS)

Most of the time it's appropriate for you, the client, to be able to update the website's content yourself without the need for me, the developer. Whether you need a Wordpress site, Joomla or something completely bespoke I can help you decide depending on your budget and needs.

Recent Work - Website Design Example

Endless Lionel

A simple static brochure style website, showcasing a professional singer's act. Nothing fancy here, just a sleek responsive design, excellent photography and a fresh retro feel.

  • Branding
  • Responsive Design
  • Brochure Style Website Web Development Example


Trooli is a new Internet Service provider rapidly expanding their network, actually I would check them out. I was tasked with developing complex admin tools, the customer checkout, address finder and service package selector to find out which options are available at your address, all integrated into their wordpress site.

Key features include:

  • API integrations
  • Responsive Design
  • Wordpress Development Bespoke Web Design and Development


Gardensite is a fully featured bespoke e-commerce website with complex admin pages, allowing the staff to control almost every aspect of the website in a custom streamlined manner.

Key features include:

  • Responsive Design
  • AMP Pages
  • Custom CMS
  • Bespoke Build
  • Multiple Payment Gateways Web Design and Shopify Development Example

Fair Parfum

Fair Parfum is a new e-commerce website built on the shopify platform, utilising a bespoke and responsive design.

Key features include:

  • Responsive Design
  • Shopify Platform
  • Bespoke Theme
  • Multiple Payment Gateways
  • Multilingual Web Development Example

Discover Sutton Coldfield

A council run website to help find local businesses and areas of interest in the local area. The site is integrated into the Google Maps API and built into the backend of wordpress.

Key features include:

  • Google Maps API
  • Responsive Design
  • Wordpress Development Wordpress Web Design and Development


A collaborative project, I was tasked with the build of the site which entailed creating a bespoke wordpress theme and developing up geo location APIs.

Key features include:

  • Responsive Design
  • Wordpress
  • Bespoke Theme
  • Google Maps API Bespoke Website Design Example


A monster of a website, with millions of pages and a huge DB. This project came with many challenges such as database performance, complex search and auto translate features.

Key features include:

  • Responsive Design
  • Multilingual
  • Custom CMS
  • Bespoke Build
  • Multiple Payment Gateways

Design & Development Process

Each project will of course vary, you might already have a design in mind, a strict specification or perhaps you're a bit stuck. However most projects tend to follow these key steps:

1. Discovery & Market Research

The first step is to see what others are doing in your niche, who does it well, what not to do and how we can do it better. These are all questions we need to ask as well as talk about demographics and marketing strategies.

2. Design Concept

The next step of course is to come up with a rough design in the form of a wireframe; which is essentially a blueprint for a website. It tells us what the important sections are on each page such as: content, call to actions, products, categories, navigation, search, etc.

3. Development

Now we have a blueprint I can start building your website from the inside out. I'll put your website on a development staging server so you can see the progress in real time and discuss if needed. Gradually you will start to see your website coming to life.

4. Population

Now your website is almost ready, we need to start populating it with all the content, chunks of text, imagery, products, etc. For the more teksavvy types, I will likely have given you a CMS (Content Management System) where you can edit the pages yourself.

5. Final Polish & Testing

Here we will go over any finishing touches as well as test everything on the website on a variety of different devices and browsers. Final amends to the styling of your website will be made and once both of us are 100% happy we will set a launch date.

6. Launch & Monitor

Your website is now live! Analytical tools will be installed on your website and from there we can monitor it's performance.

7. Aftercare

Bugs nearly always crop up after a website launch, so if we find any i'll fix them for you. Any final changes which I deem to be a quick fix i'll do for no further cost up to 2 months after launch.

Get in touch

Ready to work together? Let's talk about your project.